Network Advertising Initiative

Welcome to NAI
Welcome to the future home of the Network Advertising Initiative. NAI is a group of third party network advertisers who are committed to increasing consumer confidence and contributing to the growth of electronic commerce. Our principal business is delivering targeted advertising that can be tailored to consumers' declared or predicted characteristics or preferences. We are committed to providing consumers with a clear explanation of what data we collect, how we use it, and why use of data can benefit consumers' experience online.

In the coming months, we will be building out this site as an educational resource for the Internet community. Key elements will include information on:

Disclosure of Data Practices
Notice and Choice
- PII
- Ad Delivery Data
Ad Management and Reporting Data
Third Party Compliance Audits

NETWORK ADVERTISING INITIATIVE TESTIMONY AT THE ONLINE PROFILING WORKSHOP, November 8, 1999

On November 8, 1999, the Federal Trade Commission and Department of Commerce jointly convened a workshop on Online Profiling . Four representatives of the Network Advertising Initiative ("NAI") appeared on Session III, "The Role of Self-Regulation" and gave the following testimony of behalf of NAI.The testimony outlines NAI's commitment to consumers and presages the group's self-regulatory principles.

Our Members
The Network Advertising Initiative includes the leading Internet Advertising Networks:

Please check back soon for additional information!